FARM · ARCADIA NORTH · 892 HOMES · 62% TOUCHED

Real estate door-knocking app — farming for agents who treat their neighborhood like a pipeline.

Draw your farm. Beacon enriches every home with owner name, tenure, estimated equity, and a likelihood-to-list score. Every knock is logged. Every follow-up is queued. Every commission earned ties back to a door — so you can prove the ROI of farming instead of arguing for it.

Start free trial → Try the demo

For: Agents & teams
Agents: Unlimited
Free trial: 14 days

FARM HEATMAP · ARCADIA NORTH

Beacon farming map showing color-coded farm territories with live coverage percentages and home counts per neighborhood

— Farms

Farms drawn the way agents actually walk.

Polygon a farm, name it, assign agents on the team. Beacon enriches every home with owner name, tenure, estimated equity, and a likelihood-to-list score. The visit list inside is auto-ordered by score and street order — so you don't double back.

Arcadia North 892 homes · 62% touched
Biltmore Estates 645 homes · 38% touched
Paradise Valley West 487 homes · 71% touched
Scottsdale — Old Town 523 homes · 49% touched
Tempe — South 412 homes · 81% touched

Beacon farm territories map showing five color-coded farms across the Phoenix metro with live coverage percentages and home counts

— The platform

Team lead at the desk. Agents at the door. One pipeline.

No more spreadsheets of "homes I knocked last March." No "did anyone follow up with the Hayes family?" arguments at the team meeting. Every door, every conversation, every follow-up writes to the same record — and ties to commission earned.

/01 — DESK

Team lead console

Build the program. Cut farms, enrich the homeowner universe, assign agents, watch the heatmap fill in. ROI dashboard with commissions tied back to doors.

Homeowner universe + property enrichment
Farm builder, listing-likelihood scored
Open-house attendee import & follow-up
ROI dashboard — commission per farm

/02 — DOOR

Agent mobile app

What you actually use on the porch. Visit list, homeowner screen with tenure + equity, AI Script Coach, follow-up scheduling. Offline-safe; queues for sync when signal returns.

Visit list with listing-likelihood scores
Homeowner screen — owned 14 yrs, est. equity
Follow-up reminder set at the door
Offline sync · works in master-planned communities

/03 — MAP

ROI dashboard

Every visit pings the map. Listings won, commissions earned, cost-per-lead by farm. The numbers your broker (or your spouse) wants to see before approving the next farming budget.

Real-time agent location (opt-in)
Farm coverage % live-updating
Commission earned per farm
CSV export for tax season

— Agent activities

Farming, open houses, listing follow-up.

The platform stays the same. The disposition set, the script, and the follow-up rhythm change to match what you're doing on a given afternoon.

Farm prospecting

Farm prospecting.

Walk your farm with a real plan. Score each homeowner on tenure, equity, neighborhood turnover. Knock the 92s before the 41s. Set follow-ups at the door — Beacon reminds you in 30, 60, 90 days.

Captures: Conversation · Considering · Follow-Up · Hard No

SCORETenure 14 yrs + high equity = priority knock
NOTESConversation logged with timestamp
FLAG"Considering selling in 12 mo" auto-rolls forward
FOLLOWReminder set at the door for next quarter

Open house

Open-house follow-up.

Sign-in sheet at the open house imports as a contact list. Visit list ordered by neighborhood; agents follow up at the door within 48 hours instead of leaving a voicemail.

Captures: Met Again · Buyer Status · Showing Booked · Not Active

IMPORTSign-in sheet → contact list in one tap
ROUTE48-hour follow-up route ordered by neighborhood
BOOKShowing booked at the doorstep
SYNCWebhook into CampaignCNX+ for SMS nurture

Listing prep

Listing & for-sale-by-owner.

FSBO list pulled from public records. Expired listing follow-up. Just-sold and just-listed circle-prospecting around new inventory — auto-ordered visit lists with the right script per house.

Captures: Listing Won · Considering · Already Listed · Hard No

FSBOFSBO universe pulled from public records
EXPIREDExpired-listing list with prior price history
CIRCLEJust-sold prospecting around new inventory
SCRIPTAI Script Coach pulls comparable sales nearby

— How a farm gets walked

From homeowner universe to listing won in four steps.

The same loop whether you're a solo agent farming 200 homes in Arcadia or a 12-agent expansion team running farms across three counties.

/01

Score the universe

Bring your farm list (or pull a homeowner universe by polygon). Beacon enriches with owner name, tenure, estimated equity, neighborhood turnover — and scores each home for listing likelihood.

/02

Cut the farm

Polygon territories on the map. Visit list inside is auto-ordered by score and street order. Solo agents own one farm; teams divide farms by agent.

/03

Knock and log

Door screen captures conversation notes, follow-up date, listing-readiness flag. Offline-safe; queues for sync. Conversation history is there next time you walk the same street.

/04

Follow up & close

Beacon reminds you in 30, 60, 90 days. SMS nurture via CampaignCNX+. Every commission earned is tied back to a door — so the ROI of farming is provable, not vibes-based.

— On the doorstep

You know the home before you ring the bell.

Owner name, tenure, estimated equity, last refi, neighborhood turnover. AI Script Coach turns it into a one-line opener tuned to the household — including a comparable that just sold two streets over. Conversation logs to the contact record so the next agent on the team picks up where you left off.

See the agent flow →

Beacon mobile farm visit list — route-ordered homeowners with listing-likelihood scores and tenure tags per stop

Beacon mobile homeowner screen with owner name, tenure, equity estimate, conversation history, and follow-up scheduling

AI Script Coach overlay generating context-aware openers based on tenure, equity, and a comparable sale nearby

— Real estate FAQ

What agents and team leads ask first.

/Q — PRICING

Solo agent pricing?

Pricing is by farm size (contacts), not agent headcount. A solo agent farming 2,500 homes pays Starter ($59). A 10-agent team running 50K homes pays Business ($229). Six tiers; unlimited agents on every plan.

/Q — DATA

Where do homeowner records come from?

Bring your own farm list (CSV) or pull a homeowner universe by polygon. Owner name, tenure, estimated equity, last permit appended via property enrichment. Beacon does not replace your MLS.

/Q — CRM

Does this replace my CRM?

No. Beacon is field-ops — what happens at the door. Push contacts and dispositions to your CRM (Follow Up Boss, kvCORE, Lofty, etc.) via webhook. Agents who already love their CRM keep it.

/Q — FOLLOW-UP

How does follow-up work?

Set a follow-up date at the door (30/60/90 or custom). Beacon reminds you. Webhook into CampaignCNX+ for automated SMS nurture between knocks. Alma is the website chatbot — captures warm leads from your IDX site.

/Q — DNC

DNC and TCPA?

DNC list enforcement at the contact level. SMS opt-in captured at the door before any CampaignCNX+ follow-up. Audit log on every record. Compliance is not optional and not something we hide behind an enterprise paywall.

/Q — ROI

Can I prove farming pays off?

The ROI dashboard ties commissions earned back to door-knock activity per farm. If the Arcadia North farm produced three closed listings off 600 doors, that shows up in dollars per door. Farming becomes a measured channel.

— Start the farm

Your farm is enriched and walkable this week.

Open an account, draw a polygon around your farm, import or pull homeowner records. Visit list in your pocket the next morning — with tenure, equity, and listing-likelihood surfaced before you ring the bell.

Start free trial → Try the demo

Setup: Same day
Onboarding: Real person, not a chatbot
Free trial: 14 days, full access, no card