Draw your farm and Beacon enriches every home with owner name, tenure, estimated equity, and a likelihood-to-list score. Every knock is logged, every follow-up is queued, and every commission earned ties back to a door — so you can prove the ROI of real estate canvassing instead of arguing for it.
— Farms
Polygon a farm, name it, and assign agents on the team — Beacon enriches every home with owner name, tenure, estimated equity, and a likelihood-to-list score. The visit list inside is auto-ordered by score and street order so you don't double back.
— The platform
No more spreadsheets of "homes I knocked last March" and no "did anyone follow up with the Hayes family?" arguments at the team meeting — every door, conversation, and follow-up writes to the same record and ties to commission earned.
/01 — DESK
Build the program by cutting farms, enriching the homeowner universe, assigning agents, and watching the heatmap fill in — with an ROI dashboard that ties commissions back to doors.
/02 — DOOR
The mobile side of the platform, with the visit list, homeowner screen showing tenure and equity, AI Script Coach, and follow-up scheduling all running on the agent's phone. Anything captured without cell signal is held locally and synced when the connection returns.
/03 — MAP
Each visit updates the map, with listings won, commissions earned, and cost-per-lead by farm all surfaced on the dashboard for the broker conversation about the next farming budget.
— Agent activities
The platform stays the same, while the disposition set, the script, and the follow-up rhythm change to match what you're doing on a given afternoon.
Walk your farm with a real plan, scoring each homeowner on tenure, equity, and neighborhood turnover so you knock the 92s before the 41s. Set follow-ups at the door, and Beacon reminds you in 30, 60, or 90 days.
Captures: Conversation · Considering · Follow-Up · Hard No
The sign-in sheet at the open house imports as a contact list, with the visit list ordered by neighborhood — agents follow up at the door within 48 hours instead of leaving a voicemail.
Captures: Met Again · Buyer Status · Showing Booked · Not Active
FSBO lists pulled from public records, expired-listing follow-up, and just-sold and just-listed circle prospecting around new inventory — all with auto-ordered visit lists and the right script per house.
Captures: Listing Won · Considering · Already Listed · Hard No
— How a farm gets walked
It's the same loop whether you're a solo agent farming 200 homes in Arcadia or a 12-agent expansion team running farms across three counties.
/01
Bring your farm list (or pull a homeowner universe by polygon) and Beacon enriches it with owner name, tenure, estimated equity, and neighborhood turnover, then scores each home for listing likelihood.
/02
Polygon territories on the map and the visit list inside is auto-ordered by score and street order — solo agents own one farm, while teams divide farms by agent.
/03
The door screen captures conversation notes, follow-up date, and listing-readiness flag — all offline-safe so it queues for sync, with conversation history there next time you walk the same street.
/04
Beacon reminds you in 30, 60, or 90 days, with SMS nurture handled via CampaignCNX+ — every commission earned ties back to a door, so the ROI of farming is provable instead of vibes-based.
— On the doorstep
Owner name, tenure, estimated equity, last refi, and neighborhood turnover all surface on the screen, and the AI Script Coach turns them into a one-line opener tuned to the household — including a comparable that just sold two streets over. Conversation logs to the contact record so the next agent on the team picks up where you left off.
See the agent flow →
— Real estate FAQ
/Q — PRICING
Pricing is by farm size (contacts), not agent headcount — a solo agent farming 2,500 homes pays Starter ($59), and a 10-agent team running 50K homes pays Business ($229). Six tiers, with unlimited agents on every plan.
/Q — DATA
Bring your own farm list (CSV) or pull a homeowner universe by polygon — owner name, tenure, estimated equity, and last permit are appended via property enrichment. Beacon does not replace your MLS.
/Q — CRM
No — Beacon is field-ops, focused on what happens at the door. Push contacts and dispositions to your CRM (Follow Up Boss, kvCORE, Lofty, etc.) via webhook, and agents who already love their CRM keep it.
/Q — FOLLOW-UP
Set a follow-up date at the door (30/60/90 or custom) and Beacon reminds you, with a webhook into CampaignCNX+ for automated SMS nurture between knocks. Alma handles the website chatbot side, capturing warm leads from your IDX site.
/Q — DNC
DNC list enforcement at the contact level, with SMS opt-in captured at the door before any CampaignCNX+ follow-up and an audit log on every record. Compliance is not optional, and it's not something we hide behind an enterprise paywall.
/Q — ROI
The ROI dashboard ties commissions earned back to door-knock activity per farm — if the Arcadia North farm produced three closed listings off 600 doors, that shows up in dollars per door. Farming becomes a measured channel.
— Start the farm
Open an account, draw a polygon around your farm, and import or pull homeowner records — visit list in your pocket the next morning, with tenure, equity, and listing-likelihood surfaced before you ring the bell.